IN CASE you didn’t know, they’re not really brothers.
But for the past eight years, Lawrence Brown (DJ Law) and Christopher Belcher (Big B.) have been “doing it to listeners in 3D” every day on 103 JAMZ.
The Boodah Brothers brought some of the highest Arbitron ratings in WOWI history to the 6 to 10 p.m. time slot before moving to 2 to 6 p.m. in January .
This new schedule has allowed them to get a tremendous amount of work done on 7 City Recordings, the record label they recently launched.
“We wanted to start an independent label to avoid the pitfalls that come with dealing with major labe1s,” said DJ Law. “Granted, these corporations can provide instant national exposure and they do have big budgets to put behind their artists, but none of these luxuries are guaranteed to newly signed talent.”
And talent is abundant in southeastern Virginia. Law and B. hope the area becomes a breeding ground for hip-hop’s most innovative producers.
“We’re known for BLACKstreet, Missy (Elliott), Timbaland and a town named L3mchburg,” Law said. “But those cats paved the way for others to follow and that’s exactly what we plan to do.”
Following those cats are the members of the Boodah Fam, a squad of four emcees handpicked by Law and Big B., for their mic skills and versatile style.
The First MC is Mic Lord, the Fam’s husky-voiced “drunken uncle” who takes aim and fires rhymes at tender emcees. Joining him is Mac the Menace, a.k.a. Modus Operandi, or simply M.O. Mac’s unmistakable voice has been gracing Boodah promos for years.
Lonnie B., a lyricist from Richmond, and, 4-5-6 of New York round out the Fam.
“I see a lot of experience around here,” said 19-year-old 4-5-6 (4-Fitty, for short). “I like to just sit back, watch and learn. I want to absorb as much as I can.”
With the Boodah Fam, DJ Law and Big B. might have created the world’s next hip-hop dream team right here in Hampton Roads. Until recently, hip-hop was a battle (sometimes a fatal one) between New York and California, with areas like Atlanta and New Orleans snubbing their collective noses at the proceedings.
While the two major factions engaged in head-to-head combat on record, Law and B. were patiently working on this project.
“The success of independents like Roc-A-Fella, No Limit and Cash Money is evidence that it’s possible to thrive in black music without selling your soul to faceless corporations,” DJ Law said. “These labels made the corporations come to them, not the other way around.”
When the Boodah Fam project by Mic Lord drops next month, the hip-hop world will never look at Virginia the same way again.